There are some religious holidays or celebrations that producers will want to be aware of with Easter and Christmas as being the two largest.  Click here to view the 2013 calendar of religious events for many different holidays.
 
A number of  Lamb Marketing Tools are available on the Fresh Canadian Lamb website  which man be found at www.freshcanadianlamb.ca .  This website can also be accessed through the Canadian Sheep Federation website found at www.cansheep.ca. 
 
Here is a listing of just some of the Marketing Tools available:

For Preparing Lamb Products
Video Clips
Product Photos
Cutting Charts
 
Marketing Lamb
Recipes
Cooking Information
Display Materials
Product Photos
Key Messages to Attract Consumers
 
Other Resources
Fact Sheets
Handling and Safety
Nutrition Labels
 
All of these can be accessed on the same page by following this link:  http://www.freshcanadianlamb.ca/index.html